Prof. Dr. Vera Bitsch
Academic Career and Research Areas
Prof. Bitsch conducts research in the fields of agricultural economics and agribusiness management. Her current research focuses on strategic management, organizational behavior and development, human resource management, as well as sustainability and its assessment in the value chain.
Prof. Bitsch studied horticultural science at Leibniz Universität Hannover. For her doctorate, she analyzed performance ratios in horticulture. During her time as an assistant professor at Hanover, she researched management skills, strategic management, and management of personnel, including job satisfaction and motivation. Her research and book on qualitative research in management and economics made an essential contribution to the further development the methodology discussion in this field. In 2000, Prof. Bitsch accepted a position at Michigan State University. Her roles there involved research, teaching, and extension in the area of human resource management in agriculture. She joined TUM in 2010.
- Distinguished Extension/Outreach Program Individual, Agricultural and Applied Economics Association (2008)
- Excellence in Outreach Award, Dept. of Agricultural, Food, and Resource Economics, Michigan State University (2006)
Bitsch V, Olynk NJ: "Risk-increasing and risk-reducing practices in human resource management: Focus group discussions with livestock managers". Journal of Agricultural and Applied Economics. 2008; 40: 185-201.
Bitsch V, Yakura E: "Middle management in agriculture: Roles, functions, and practices". International Food and Agribusiness Management Review. 2007; 10: 1-28.
Bitsch V, Olynk NJ: "Skills required of managers in livestock production: Evidence from focus group research". Review of Agricultural Economics. 2007; 29: 749-64.
Bitsch V: "Qualitative research: A grounded theory example and evaluation criteria". Journal of Agribusiness. 2005; 23: 75-91.
Bitsch V: Qualitative Forschung in der angewandten Ökonomie - Schwerpunkt: Landwirtschaft. Aachen: Shaker, 2001.