Persönlicher Status und Werkzeuge

Prof. Luisa Menapace, Ph.D.

Assistant Professor

Governance in International Agribusiness

Contact Details

Business card at TUMonline

Academic Career and Research Areas

Professor Menapace’s (b. 1976) research focuses on the structure, functioning, and role of markets and organizations in agribusiness. Her research addresses issues related to product differentiation, product quality, and information with emphasis on the institutional aspects of consumer and competition policy, sustainability, intellectual property, and their implications for agribusiness governance. Her research incorporates insights from experimental and behavioral economics to explain consumers’ food purchase decisions and choices under risk and uncertainty.
Professor Menapace holds a Laurea degree in Agricultural Sciences (University of Padua, Italy), a Master degree in Agribusiness (Sacred Heart Catholic University, Italy), and a PhD in Economics (Iowa State University, USA). After completing her PhD, she worked as a Marie Curie Postdoctoral Researcher in the Department of Economics at the University of Trento, Italy (2010-2012), and as an assistant professor at the University of Bonn, Germany (2012-2013). In August 2013, she was appointed to the newly created chair in Governance in International Agribusiness at TUM.

Key Publications

Menapace L, Colson G, Raffaelli R: “Risk aversion, Subjective Beliefs, and Farmer Risk Management Strategies”. American Journal of Agricultural Economics. 2012; 95(2): 384-389.


Colson G, Menapace L: “Multiple Receptor Ambient Monitoring and Firm Compliance with Environmental Taxes under Budget-Driven and Target-Driven Regulatory Missions”. Journal of Environmental Economics and Management. 2012; 64(3): 390-401.


Menapace L, Moschini G: “Quality certification by Geographical Indications, trademarks and firm reputation”. European Review of Agricultural Economics. 2012; 39(4): 539-566.


Moschini G, Menapace L, Pick D: “Geographical Indications and the competitive provision of quality in agricultural markets”. American Journal of Agricultural Economics. 2008; 90(3): 794-812.