Persönlicher Status und Werkzeuge

Prof. Jutta Roosen

Contact Details

Business card at TUMonline

Academic Career and Research Areas

Professor Roosen’s research interests lie primarily in consumer behaviour, consumer economics and demand analyses. Her main focus areas include consumer benefit and risk perception and its consequences on consumer behaviour and communications. Her work often deals with the use of new technology in the manufacture and processing of food products.

Professor Roosen studied in Bonn, Washington and Iowa and earned her PhD (1999) in economics from Iowa State University, USA. She later served as assistant professor at the Université Catholique de Louvain in Belgium (1999 – 2002). Prior to her appointment as Chair of Management Studies in Marketing and Consumer Research at TUM in 2008, she was a professor at Kiel University.


  • Best-Paper Award of the Review of Agricultural Economics (2009)
  • Best-Paper Award of the  Jahrestagung der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaus, Göttingen (2005)
  • Bester article published in Journal of Agricultural and Applied Economics (2001)
  • Iowa Farm Bureau Stipendium, ausgegeben vom College of Agriculture, Iowa State University (1998/99)

Key Publications (all publications)

Vandermoere F, Blanchemanche S, Bieberstein A, Marette S, Roosen J: „The public understanding of nanotechnology in the food domain: The hidden role of views on science, technology, and nature”. Public Understanding of Science: Forthcoming. 2010;


Goldberg I, Roosen J, Nayga RM: „Parental Response to Health Risk Information: A Lab Experiment on Evaluating Willingness-to-Pay for Safer Infant Milk Formula”. Health Economics. 2009; 18: 503-518.


Goldberg I, Roosen J: “Scope Insensitivity in Health Risk Reduction Studies: A Comparison of Choice Experiments and the Contingent Valuation Method for Valuing Safer Food”. Journal of Risk and Uncertainty. 2007; 34(2), 123-144.


Roosen J, Hennessy DA: “Testing for the Monotone Likelihood Assumption.” Journal of Business & Economic Statistics. 2004; 22(3): 358-366.


Lusk JL, Roosen J, Fox JA: “Demand for Beef from Cattle Administered Growth Hormones or Fed Genetically Modified Corn: A Comparison of Consumers in France, Germany, the United Kingdom, and the United States.” American Journal of Agricultural Economics. 2003; 81(1): 16-29.