Persönlicher Status und Werkzeuge

Prof. Jutta Roosen

Contact Details

Business card at TUMonline

Academic Career and Research Areas

Professor Roosen’s research focuses on consumer behavior and demand analysis. Her main interest is on cognitive aspects of perception and cultural influences on behavior. Her work often deals with questions of food quality and safety, nutrition and health behavior as well as sustainable consumption of energy and food.
Professor Roosen studied in Bonn, Washington and Iowa and earned her PhD (1999) in economics from Iowa State University, USA. She later served as assistant professor at the Université Catholique de Louvain in Belgium (1999-2002). Prior to her appointment as Chair of Marketing and Consumer Research at TUM in 2008, she was a professor at Kiel University.


  • Best-Paper Award of the Review of Agricultural Economics (2009)
  • Best-Paper Award of the  Jahrestagung der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaus, Göttingen (2005)
  • Best article published in Journal of Agricultural and Applied Economics (2001)
  • Iowa Farm Bureau Scholarship, issued by the College of Agriculture, Iowa State University (1998/99)

Key Publications (all publications)

Kalkbrenner B, Roosen J: „Citizens' willingness to participate in local renewable energy projects: The role of community and trust in Germany“. Energy Research & Social Science. 2016; 13: 60-70.


Reitmeier ME, Roosen J: „Life transitions and brand switching: How changes in social relationships are linked to changes in yoghurt brand and grocery chain choice“. Canadian Journal of Agricultural Economics. 2015; 63(4): 475-490.


Bieberstein A, Roosen J, Marette S, Blanchemanche S, Vandermoere F: „Consumer choices for nano-food and nano-packaging in France and Germany“. European Review of Agricultural Economics. 2013; 40(1): 73-94.


Lusk JL, Roosen J, Shogren J (editors): The Oxford Handbook of the Economics of Food Consumption and Policy. Oxford, UK: Oxford University Press. 2011.


Goldberg I, Roosen J: “Scope Insensitivity in Health Risk Reduction Studies: A Comparison of Choice Experiments and the Contingent Valuation Method for Valuing Safer Food”. Journal of Risk and Uncertainty. 2007; 34(2), 123-144.