Prof. Dr. Marjolein Buisman

Professorship

Management of Digital Food Businesses

Academic Career and Research Areas

The research of Prof. Marjolein Buisman focuses on quantitative modeling and analysis in sustainable food businesses. She aims to improve profitability, but stresses that environmental and social aspects are equally important. Using various Operations Research methods, she examines decision problems in food supply chains. Her research seeks practical solutions for reducing waste, increasing efficiency, and creating food businesses that are both successful and responsible.

After studying Food Technology (BSc & MSc) and Management, Economics and Consumer Studies (MSc) at Wageningen University (Netherlands). At the same university, she also completed her doctoral studies in Operations Research in 2019, focusing on reducing food waste at retailers. In 2020, she was appointed to the Endowed Chair of Retail Analytics at WHU – Otto Beisheim School of Management. She worked there until her appointment as Professor of Management of Digital Food Businesses at TUM in September 2025.

    Akkerman, R., Buisman, M., Cruijssen, F., de Leeuw, S., & Haijema, R. (2023). Dealing with donations: Supply chain management challenges for food banks. International Journal of Production Economics, 262, 108926.

    Abstract

    Buisman, M. E., & Rohmer, S. U. K. (2023). Inventory dynamics at the retailer—An economic and environmental analysis of packaging fresh produce. Sustainability Analytics and Modeling, 3, 100020.

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    Transchel, S., Buisman, M. E., & Haijema, R. (2022). Joint assortment and inventory optimization for vertically differentiated products under consumer-driven substitution. European Journal of Operational Research, 301(1), 163–179.

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    Buisman, M. E., Haijema, R., Akkerman, R., & Bloemhof, J. M. (2019). Donation management for menu planning at soup kitchens. European Journal of Operational Research, 272(1), 324–338.

    Abstract

    Buisman, M. E., Haijema, R., & Bloemhof-Ruwaard, J. M. (2019). Discounting and dynamic shelf life to reduce fresh food waste at retailers. International Journal of Production Economics, 209, 274–284.

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