Professorial Faculty
Technical University of Munich

Prof. Dr. Christine Eckert

Professorship

Marketing Analytics

School

TUM School of Management

Contact Details

Business card at TUMonline

Academic Career and Research Areas

Prof. Dr. Christine Eckert is Professor of Marketing Analytics at TUM School of Management. Christine's primary research interest lies in the area of quantitative modeling, with a particular focus on the decisions of market participants, broadly defined. She has conducted research on this topic in a variety of disciplinary areas, including consumer financial decision making, strategic management decisions of innovative firms, and corporate and consumer social responsibility.

Prof. Eckert studied mathematics at Johannes Gutenberg University Mainz and Christian Albrecht University Kiel. She received her Ph.D. in Marketing from Goethe University Frankfurt, Germany, and spent several years at University of Technology Sydney and EBS University of Business and Law. In 2025, Prof. Eckert was appointed to the Chair of Marketing Analytics at TUM.

Awards

  • Associate Editor, Big Data and Business Analytics, Journal of Business Research (since 2023)
  • Research Advisory Board, Super Consumers Australia (since 2022)
  • Best Paper Award, Center for Financial Planning (2021)
  • Chief Investigator, Australian Research Council Discovery Grant (2019-2021)
  • Panel Member, Performance Based Research Fund New Zealand (2018)

Key Publications (all publications)

Carillat, F.A., Mazodier, M, Eckert, C. (2024). Why advertisers should embrace event typicality and maximize leveraging of major events. Journal of the Academy of Marketing Science, Vol. 52(6), 1585-1607.

Abstract

Eckert, C. & J. Hohberger (2022). Addressing Endogeneity without Instrumental Variables: An Evaluation of the Gaussian Copula Approach for Management Research. Journal of Management, Vol 49(4), 1460-1495.

Abstract

Eckert C., van Heerde, H., Wetzel, H. & S. Hattula. (2022). Spotlight Personnel: How Hiring and Turnover Drive Service Performance versus Demand. Journal of Marketing Research, Vol 59(4), 797-820.

Abstract

Burke, P., Eckert, C. & Sethi, S. (2020). A Multi-Attribute Benefits-Based Choice Model With Mediation: New Insights For Positioning. Journal of Marketing Research, Vol 57(2), 35-45.

Abstract

Agnew, H., Bateman, H., Eckert, C., Iskhakov, F., Louviere, J., Satchell, S. & Thorp, S.(2018). Individual judgment and trust formation: An experimental investigation of online financial advice. Management Science, 64(1), 288-307.

Abstract

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