Prof. Dr. David Finken

Academic Career and Research Areas

David Finken’s research investigates how emerging technologies – such as AR/VR or AI – shape human behavior. Integrating theories and methods from psychology and organizational behavior, his work links these perspectives to substantive consumer and managerial phenomena, aiming to generate actionable insights for marketing and organizational decision-making. His research has received multiple international recognitions and competitive grants. He regularily contributes to book chapters on technology-driven value creation.

David Finken joined the TUM School of Management (Munich Campus) in December 2025. Before that, he was a postdoctoral researcher at the ETH Zürich, where he still holds a scientific affiliation. He earned his PhD from the University of Lucerne in 2023. He has also been a visiting researcher at the University of Michigan and INSEAD. Prior to his academic career, David worked as a management consultant and held roles in sales and strategy. He (co-) founded several research initiatives (e.g., AR, brand monitor, mobility, insurance, or AI).

Awards

• Wübben Science Foundation, Fellow (2025)
• Best Dissertation Award, International Trends Conference in Marketing (2025)
• Best Dissertation Award, EMAC–Enginius (2024)
• Best Dissertation Award, University of Lucerne (2024)
• AMA–Sheth Foundation, Fellow (2023)