Prof. Dr. Gunther Friedl

Academic Career and Research Areas

Gunther Friedl is Professor of Business Administration at the Technical University of Munich and Dean of the TUM School of Management. He was a Visiting Scholar at Stanford University and Visiting Professor at the Warsaw School of Economics. During his time as Dean, the TUM School of Management received Triple Crown accreditation from AACSB, AMBA and EQUIS. The size of the faculty quadrupled to more than 7,000 students.

He specializes in controlling, accounting, value-based management, company valuation and sustainability. Gunther Friedl has received several awards for his teaching, including the Best Lifetime Teaching Award from the TUM School of Management. He was honored as “Professor of the Year” in Germany. Gunther Friedl is the author and co-author of over 120 publications, including twelve textbooks on management accounting, corporate valuation, strategy and innovation. His current research interests lie in the areas of corporate management, performance measurement, sustainability and valuation. He is particularly interested in the creation of innovation ecosystems. He provides academic research and consulting services to several Global 500 companies from Europe, North America and Asia, including Apple, BMW, Continental, E.ON, Nissan, NVIDIA, SAP and Siemens. He advises European governments on corporate governance, accounting and valuation, and innovation. His studies are frequently published in media such as Handelsblatt, Financial Times, Frankfurter Allgemeine Zeitung, ARD and ZDF. He regularly comments on management issues in the media.

Awards

• TUM School of Management Best Teaching Award, TUM (2024)
• Best Lifetime Teaching Award der TUM School of Management (2022)
• Professor of the Year 2012, awarded by the magazine UNICUM Beruf with the support of KPMG (2012)
• Best Teaching Award of the Executive MBA Class of 2012, TUM School of Management (2012)
• Best Textbook Award of the German Academic Association for Business Research (2011)