TUM – Technical University of Munich Menü

Prof. Luisa Menapace, Ph.D.

Academic Career and Research Areas

Professor Menapace’s research focuses on the structure, functioning, and role of markets and organizations in agribusiness. Her research addresses issues related to product differentiation, product quality, and information with emphasis on the institutional aspects of consumer and competition policy, sustainability, intellectual property, and their implications for agribusiness governance. Her research incorporates insights from experimental and behavioral economics to explain consumers’ food purchase decisions and choices under risk and uncertainty.
Professor Menapace holds a Laurea degree in Agricultural Sciences (University of Padua, Italy), a Master degree in Agribusiness (Sacred Heart Catholic University, Italy), and a PhD in Economics (Iowa State University, USA). After completing her PhD, she worked as a Marie Curie Postdoctoral Researcher in the Department of Economics at the University of Trento, Italy (2010-2012), and as an assistant professor at the University of Bonn, Germany (2012-2013). In August 2013, she was appointed to the newly created chair in Governance in International Agribusiness at TUM.

Key Publications

Rahbauer S, Menapace L, Menrad K, Lang H: "Factors influencing the adoption of green electricity by German small and medium-sized enterprises – An empirical examination". Energy Policy. 2018; 123: 533-543.

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Menapace L, Raffaelli R: "Preference for locally grown products: Evidence from a natural field experiment". European Review of Agricultural Economics. 2017; 44(2): 255-284.

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Menapace L, Colson G, Raffaelli R: "A comparison of hypothetical risk attitude elicitation instruments for explaining farmer crop insurance purchases". European Review of Agricultural Economics. 2015; 43(1): 113-134.

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Menapace L, Colson G, Raffaelli R: "Climate Change Beliefs and Perceptions of Agricultural Risks: An Application of the Exchangeability Method". Global Environmental Change. 2015; 35: 70-81.

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Menapace L, Moschini G: “Strength of Protection for Geographical Indications: Promotion Incentives and Welfare Effects.” American Journal of Agricultural Economics. 2014, 96(4):1030-1048.

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